For a while, the snapback or an unstructured “dad cap” were trending, but now people are trying to cop the multitude of custom fitted caps being released by shops across the country on a weekly basis. For many, these customs are must-have collectors’ items. Over the pandemic, the classic New Era 59Fifty fitted cap has continued to gain traction in the marketplace. “I think that first 100 people in line for something that I had made, that was the moment that I realized this could be really big.” I was on the train and he was like, ‘There’s 100 people outside.’ I knew stuff would get pretty popular, but never to the extent that it is now,” says Farnham. “I got the call from my guy Wiz at the NoHo store. Farnham says, initially, some customers doubted the longevity of the pink UV styling, but when they dropped the collection on Halloween, customers lined the block for the style, and some of his naysayers were in the crowd.
Light blue fitted hat ny full#
Hat Club NoHo released a full pink bottom collection to the public in October 2019.
The hat started out as a friends-and-family item, but soon the idea started to catch on. It was meant to be a tribute to Drumright’s mother, who passed away from breast cancer, and it featured a 1996 World Series patch, a nod to his birth year. But one day, in May of 2019, to be exact, Justin Farnham (aka “Pink Bottom Jus”), who works at Hat Club in NoHo, was presented with an idea to make a “pink bottom”-style Yankees cap with a faint pink undervisor by his close friend Darius “ Frosty Preme” Drumright. A classic New York Yankees fitted cap is about as culturally relevant as you can get when it comes to headwear.
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